Connect Everything: Part 3 “YouTube”

Blog…check. Flickr…check. You’re almost half way there…

Now, let’s set up a YouTube channel so you’ll have a place to put the video that your station creates (yes, you need to start doing this. like now). You don’t technically have to upload a video to create a YouTube channel, but people won’t be able to “subscribe” to your channel if you don’t. “But I don’t have a camera and my station is too cheap to buy one!” Get your own…just party 3 fewer times per month and you’ll have enough cash to buy a cheap one yourself.

Anyway…head on over to YouTube and create a free account using your station call letters, whatever. Now, upload the same pic you used to create the profiles of your blog and your Flickr account. Having the same image across every platform is key to developing a solid online identity (trust me, I screwed this up for Music Fog in the beginning). Now, play around with customizing your channel. Need some ideas? Check ours out. It’s pretty basic, but it’ll give you a vague idea of what is possible.

Once your channel is up and running I’d recommend browsing other radio station YouTube channels for ideas of what not to do. Just pick one at random…it most likely sucks. Most of their videos borderline on being commercials. Instead, get in the habit of taking your cheap video camera to the events you cover and doing short pieces on the people of your community. They don’t always have to be focused on promoting your station. YouTube is a community of friends uploading videos they think will appeal to others. To use it as a shameless promotional device goes against the spirit of things. If you do that too often the YouTube community will call bullshit on you, and then you’re toast. Just take a look at the US House of Representatives channel if you don’t believe me…they are getting absolutely slammed with negative comments because they too, missed the point. To effectively play in the YouTube sandbox, you have to abide by the spirit of things: entertainment comes first, promotion second.

The really cool part is that you can also upload audio interviews that you’d like to share as well, and use photos as the “moving pictures.” You’ll need to fool around with a program like iMovie to figure out how to do this. By uploading your interviews to YouTube, you expose them to a much greater audience and folks will be able to hear/view them on their iPhones.

To recap, your first focus should be on creating entertaining and engaging videos, not to promote your station. Do the first, and the second will come naturally.

Once your channel is up and running, you can “embed” your videos into a blog post, like this:

Stay tuned for tomorrow’s topic…Twitter. This is where most radio stations log an “Epic FAIL.”


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