Be Different

Every remaining radio station Owner/GM/PD is desperately looking for a way to stand out online. They want their brand to not only extend to their listener’s over the air, but on The Internets as well. Be different. Do something crazy. Don’t be a follower.

At the risk of looking like a major dick, I’ve posted screen-shots of eight different radio station web banners from eight different markets that are all calling themselves “KAT Country.” And they’re all apparently “Today’s Best.” I’m assuming they all have the same web designer.

If your station’s banner has ended up on this wall of shame, I truly apologize. Sometimes we all have to go under the bus to prove a point: the “artist montage” web banner is a horrible clichĂ©…

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