Ever since the first transmitter was fired up, radio has profited from creativity…
- The creativity of musical artists.
- The creativity of talk show hosts.
- The creativity of production.
- The creativity of promotions.
If this is the case, then why is it that today’s local radio stations are –for the most part– horrible environments for creative people to actually work in? Why do the inner offices look more like banks than the sofa-and-video-game quarters of say, Pixar? Where’s the ping-pong table in the break room? The fish tank in the studio? Remember how crazy station’s were back in the 80s? Have we officially killed any remaining creative spirit in local radio? That’s not a rhetorical question, please leave a comment below and let me know.
If you are wondering where all of the truly creative radio folks have gone, then just take a look at the work environment your station has created (environment is key, because they started leaving long before consolidation). The really creative folks that I know wouldn’t be caught dead in a pair of khakis and a polo shirt. If this is part of your company’s dress code, then you are limiting yourself.
Don’t just talk about creativity in a conference room. Open your office up to the weirdos. Make them feel welcome. They are almost always the ones who come up with “The Next Big Idea.” And that’s just what you need right now. A gool ol’ shot of weird…