I’m sure Mike Rowe would disagree with me on this, but Kris Jones must have the wort job in the country. I don’t know this guy personally, but his job title says it all: he’s the Director of Media Relations for the NAB.
Working for a horribly antiquated and obtuse organization, Kris seems to be charged with spinning an endless stream of negative press. It’s a terribly difficult job and Kris seems to be plugging away at it just fine. Check out his Twitter profile to get a sense of what he’s dealing with. Among other things, he seems to be trying to spin the tale that poor local radio stations should not have to pay royalties for whatever reason. Good luck with that.
My personal message to Kris: “Listen bro…I live just down the street from the NAB headquarters in DC. If you wanna grab a beer and chat, I’d love to help you update your resume and find a proper job.”
I wonder if Kris ever had the chance to learn from the mistakes of Eddie Fritz…
I was recently turned on to this great blog post from Matt Haughey (trust me, he knows his shit). He talks about real social marketing. It’s a good read for anyone looking to dip their toes into Twitter, etc. Here’s a taste:
“So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.”
It finally happened. My trusty Mac finally died yesterday. It was the equilevant of a massive heart attack.
So here I sit in the middle of the night, attempting to hack out a legible post on my iPhone. This massive computer failure could not have happened at a more inconvient time, as I’m flying to Austin in 5 hours for the music side of SXSW. It’s a big deal for my new company; sort of our coming out party. We’re already starting to generate a small amount of buzz and press (scored a blurb in the Wired Magazine blog today!). Anyway, please bear with me this week as I attempt to blog from my phone and various hijacked computers. I do not plan on abandoning this little online crusade of mine because of a little technical difficulty.
Which brings me to my point: when someone throws up a wall in front of you, smash it. Smash it good. If you’re in local radio you’ve never seen more walls than right now. They come in many forms, from limited staffing, to out-of-touch owners and industry leaders (they’re not all bad, but many are).
If you remember from the video I posted here on Sunday, Edison failed with the light bulb 10,000 times before he got it to work. It took time, but he eventually got around the wall. If he had quit after 9,999 times the world would be a very dark place.
Another analogy: Professor Randy Pausch always believed that the “locked door” wasn’t there to keep him out, but rather to keep out the “other” guy who wasn’t daring enough to smash it down.
Identify what’s holding you or your station back, then eliminate it. This may sound overly-simple, but it’s surprising how many organizations can actually do it. Why? Because you have to cut the crap and be honest with yourself about what you have been doing all along. It’s always funny how often a problem can be solved with a little drive and a lot of honesty…
Smash the wall.
Whether you’re a blogger, a radio station employee, or even a fast food employee, remember that today’s “customers” can sniff out bullshit a mile away.
When we started the Music Fog Blog a few months ago we had two main goals. The first was to travel to as many Americana music events as possible and focus on getting truly quality performances (not just quantity). The second was full disclosure. We weren’t going to “talk at” people. We decided to “talk to” them with an open voice and a clear point of view. This really wasn’t a choice because in the tight-knit Americana music genera, the artists all know each other and so do the fans. It’s kind of like living in a really small town: everyone is helpful and nice, but your reputation can change forever with one false move.
So what does this mean for your business? Take a cue (at least in theory) from Obama and pledge your utter honesty and transparency to us. If your radio station really isn’t “Rockford’s only place to rock,” or your burger shop doesn’t really serve “The best burger in the Tri-State area,” then don’t bullshit us. It only takes one Google search to call you out.