You can do stuff like this very easily…
This “Ghost Stories” idea is in the same spirit of the “Pinewood Derby” post a few weeks back. The idea is this: to create a compelling piece of local radio content–on the cheap–that engages not only the parents of your community, but the kids as well. The theory is that if you can give kids a positive and nostalgic memory of your radio station at an early age that will follow them into adulthood. That, and it’s a very unique piece of content that any local business would love to sponsor. This program would be mostly suited for a local AM talker is a small town.
Here’s how easy it would be to do this…
1. Call To Action. Run a 30-second promo inviting members of your community to stop by your radio station to record a ghost story that they remember hearing as a kid. Something from camp, Boy/Girl Scouts, you get the idea. If nobody responds to the promo, then I would recommend taking a portable recorder down to the Old Folk’s Home and getting some of the geezers to tell you stories there. They would absolutely love it. Old people love to scare kids…
2. Production. Record each 5 or 10 minute “Ghost Story” in the prod room of your radio station. Produce it up with cool sound effects, or something as simple as a spooky music bed. Knock out an hours worth of these.
3. Execution. Promote the thing as a Friday or Saturday night special program that runs during the summer months. Make a big deal out of it by encouraging kids to camp out in their back yards with one of their dad’s old transistor radios. You know…after reading that last sentence, that may not be such a good idea! Just promote it as a show that kids should listen to with their parents.
This is a quick and easy program to slap together. It will be almost as easy to sell. Also, doesn’t this just sound like fun?
I’m sure Mike Rowe would disagree with me on this, but Kris Jones must have the wort job in the country. I don’t know this guy personally, but his job title says it all: he’s the Director of Media Relations for the NAB.
Working for a horribly antiquated and obtuse organization, Kris seems to be charged with spinning an endless stream of negative press. It’s a terribly difficult job and Kris seems to be plugging away at it just fine. Check out his Twitter profile to get a sense of what he’s dealing with. Among other things, he seems to be trying to spin the tale that poor local radio stations should not have to pay royalties for whatever reason. Good luck with that.
My personal message to Kris: “Listen bro…I live just down the street from the NAB headquarters in DC. If you wanna grab a beer and chat, I’d love to help you update your resume and find a proper job.”
I wonder if Kris ever had the chance to learn from the mistakes of Eddie Fritz…
I was recently turned on to this great blog post from Matt Haughey (trust me, he knows his shit). He talks about real social marketing. It’s a good read for anyone looking to dip their toes into Twitter, etc. Here’s a taste:
“So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.”
My buddy Bill is sick and spending his time in the hospital. He has a camera, and tons of time. If he can come up with this from his hospital bed, then think of what you could do…
So…my business partner–Jim McBean–and I headed out today to buy a new computer today. Since my Power Book died last month things have been pretty slow for me. At least in the online sense. I am the proud owner of a nice new 20-inch iMac and I feel great. This neglected blog has new life. Onward…
(This post is a collaboration between myself, Jim McBean, Michael Crider, Aaron Lee, and “The Don” Jessie Scott.)
What would you pay to have this moment of your career caught on tape?
This is about Sheila, who met us through a reckless Twitter contest that neither she or her friends believed was real. Three months later –at her own expense– she asked to intern at Music Fog, hoping to change her career plans forever.
It would be in all of our best interests to make sure that she succeeds.
The bravery and fortitude that she’s shown should be carried through the rest of your career. If you’re still this willing to take risks like this ,then you will continue to succeed. This is the birth of a career.
Follow Sheila: @shefran